The Trevor Henson AI Brand
Sharp. Proven. Credible. Built on three decades of operating experience and a talent for making AI actually work.
The positioning
Trevor Henson builds AI that works inside your company: he finds the workflow that eats the most time, builds the tool in your own systems, trains your team to run it, and proves the gain on a scorecard. He has digitally transformed companies for thirty years; AI is the newest tool in a long kit.
War cry: Master AI before it masters us. Personality keys: powerful, brave, energetic, strategic, disciplined, family first. Never girly, never corporate, never vague.
The Icon
A seven-form T and an H struck through with a rising diagonal: forward motion, one clean cut. Original artwork built for Trevor, so it is exclusively his and can be registered as a trademark. Set with Space Grotesk Bold in lockups.
Four directions
A. The Rank Crest
Heritage badge direction. Three ascending chevrons: rank earned, not given, one workflow at a time. A shield for a man whose values read like a code of arms. Strongest for seals, merch, and embroidery. Used throughout these mockups.
B. The Operator's Mark
Modern typographic direction. A heavyweight TH monogram in a ruled frame: expensive, direct, boardroom-ready. The brass bar beneath the monogram is the martial arts belt. Strongest for corporate audiences and favicons.
C. The First Boot
Code heritage direction. A terminal wordmark with a live cursor, honoring the 1997 college essay written in C++ by a robot introducing its creator. Strongest for the AI-native audience and digital-first uses. Cursor blink is disabled for reduced-motion visitors.
D. The Wordmark
The name, nothing else. Oswald SemiBold, tracked wide, with AI set in a Forge block: the one modern element on a no-nonsense nameplate. Type is converted to outlines, so the files open identically everywhere. Cleanest at small sizes and in email signatures; the AI block alone works as a favicon.
Each concept ships with a primary lockup, a stacked secondary, and a standalone mark. Pick one direction; refinement happens inside the two revision rounds.
TREVOR, spelled out
Six values, one name. They are the essence of the brand: an operator who shows up trained, works relentlessly, brings the energy, moves fast, keeps his word, and measures everything. Every page, post, and engagement should read like these six words.
Trained
Three decades as an operator and three-plus years of daily AI practice at corporate scale. He has done this before, at 400-employee size.
Relentless
Shows up every day. The workflow gets built, the reps get done, and the scorecard gets reviewed weekly.
Energy
First into the room, last to quit on a problem. His pace sets the pace of the engagement.
Velocity
A week of work cut to five minutes. Speed is the proof, and it compounds.
Honorable
Do what was promised, when it was promised. No shortcuts that cost the client later.
Results
Implementation over opinion. If it is not running in your business, it does not count.
Palette
Rules: Forge leads and Oxblood acts. Forge owns the frame (header, hero, footer); Oxblood owns the one action per page (buttons, quote band, seal); Copper and Brass are jewelry, never grounds; white keeps everything crisp between them. Links on light grounds run in deepened Forge #9E3517, and small text on Forge runs in Linen #FFF6EA. All text pairings meet WCAG AA at 4.5:1 or better.
Type system
Oswald
600–700
Uppercase, tracked slightly wide. Commands the room.
Inter 400/600
Plain, legible, zero decoration. Says it straight.
JetBrains Mono
Labels, kickers, seal text, stats. The 1997 C++ thread that runs through everything.
Brand patterns
Rank
From the crest: rank earned, arrows up. Backgrounds at low opacity, banners, award materials.
Rising Steps
From the scorecard: results that climb. Section breaks, report charts, web accents.
Slash
From the // kickers: the code voice in pattern form. Slide footers, report covers, digital accents.
Delivered as tileable SVG files for web, social, print accents, and packaging.
The seal
The completion mark. It closes every page of this site, stamps client deliverables, watermarks photography, and certifies companies that finish an implementation. Delivered as transparent PNG and SVG in full color, all white, and all black.
Handle with discipline
- Clear space: keep a margin equal to the height of one chevron (or the H crossbar in concept B) on all sides of any logo.
- Minimum sizes: crest 32 px tall on screen, 0.5 in in print; seal 80 px / 1 in; monogram favicon works to 16 px.
- Approved colorways: Slate on White, White on Forge, Bone on Oxblood, all-white, all-slate. No black. Oxblood reserved for actions.
- Never: stretch, rotate, add gradients or shadows, recolor outside the palette, set the logo on busy photography without the Iron overlay, or pair with soft or script typefaces.
- Voice: short sentences. Active verbs. Say the hard thing plainly. No hype words, no em-dashes, no emojis.
In the wild
Business card
US standard 3.5 x 2 in with 0.125 in bleed; front and back as a Canva template.
Social templates
the first answer
Canva set: 1080 x 1080 feed, 1080 x 1920 story, plus LinkedIn banner. Quote cards run headlines from the blog.
Merch
Seal tee (black on bone, bone on black), sticker, and coffee mug: his drink, his mark.
Full asset delivery per the Citrus standard: vector AI, EPS, SVG; transparent PNG; JPG; favicon ICO/PNG at 16, 32, 180, and 512 px; letterhead and email signature templates in the chosen direction.